World Branding Forum

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Created in collaboration with Walmart's merchandising team, the brand seeks to provide luxury beauty products at an affordable price. Unlike many beauty brands that launch...

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Branding Campaigns Entertainment Sport

Introducing Wyn Beauty: Serena Williams Tennis-Inspired Beauty Line

Nurul Rustam

April 4, 2024

The prominent tennis player Serena Williams has ventured into the beauty industry with the launch of her makeup line, Wyn Beauty. Williams, known for her...

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Branding Featured News

Klarna and BeautyCounter partners to offer clean beauty to consumers

Olivia Pearce

August 24, 2020

Klarna’s partnership with Beautycounter is an extension of its wider push into beauty and skincare amid rising consumer demand for these categories Klarna, the global...

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Branding Featured News

Tom Ford Opens First Beauty Store in London

Olivia Pearce

November 22, 2017November 25, 2017

The inimitable touch of Tom Ford reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns...

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Branding Featured News

Lord & Taylor Appoints Bobbi Brown As Creative Consultant

Olivia Pearce

April 18, 2017

justBOBBI Concept Shops To Launch Exclusively At Lord & Taylor Lord & Taylor has appointed Bobbi Brown as Creative Consultant and the exclusive partnership kicked with the...

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Advertising Branding Campaigns Featured General Marketing

Supermodel Bella Hadid Debuts Luxury Fragrance Line, Orebella

Nurul Rustam

May 2, 2024May 7, 2024

Bella Hadid has been the face of campaigns and gracing runways since the age of 16. Throughout her career, she spent countless hours in makeup...

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Branding Campaigns Featured News

Ariana Grande launches R.E.M. in partnership with LUXE Brands

Olivia Pearce

August 20, 2020

Ariana Grande's latest global success in fragrance has been unprecedented with sales upwards of US$500m/£381m since its launch Grammy winner Ariana Grande invites you to...

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Entertainment News

Zarqa Al Yamama: Saudi Arabia’s First Grand Opera, Tickets Now On Sale

Jordan

March 22, 2024March 22, 2024

The Saudi Theater and Performing Arts Commission has unveiled the launch of the international ticketing website for Zarqa Al Yamama, marking the debut of Saudi Arabia’s inaugural grand opera.

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Featured General News

Wolff Olins creates new branding for Instacart

Joshua Hughes

October 12, 2022October 12, 2022

Silicon Valley titan, Instacart, has just been given new branding thanks to British consultancy Wolff Olins, working in partnership with Instacart Creative Studio! [video width="1920"...

Events

WBF

September 28, 2021April 6, 2022

CONTENTS

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Branding Featured Marketing News

Afterpay partners with more brands for the “new normal”

Olivia Pearce

July 14, 2020

Trending fitness, beauty and casual fashion retailers are now offering flexible payments on Afterpay Afterpay, also known as Clearpay in the UK, the "Buy Now,...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...