Tic Tac Opens Up with a Fresh Brand Persona
The Tactical Edge: Unleashing Brands in the Gen Z Era
Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.
Lululemon Faces Class Action Lawsuit Over Alleged Greenwashing Practices
Lululemon is under fire in a class-action lawsuit that accuses the brand of misleading consumers with its ‘Be Planet’ campaign. The suit claims the campaign falsely portrays the company as more environmentally friendly than it is, leading to an investigation by Canada’s Competition Bureau.
Ray-Ban Maker EssilorLuxottica to Buy Supreme for $1.5 Billion
French-Italian eyewear giant EssilorLuxottica has strategically agreed to buy streetwear label Supreme from VF Corp. for US$1.5 billion in cash. This significant move adds the coveted brand to its portfolio, which already boasts Ray-Ban and Oakley.
Biotrend and Freepoint Eco-Systems Collaborate to Boost Advanced Plastic Recycling
Biotrend and Freepoint Eco-Systems International Ltd. have announced a potential strategic partnership aimed at expanding their footprint in the circular plastics economy. By leveraging their shared vision, this collaboration will enhance their presence in the advanced recycling industry.
Strava Latest Update Introduces Highly Anticipated Dark Mode Feature
Explore Strava’s newest update, introducing long-awaited dark mode alongside advanced AI tools and enhanced safety features, catering to diverse user preferences and needs.
Paris Couture Week Kicks Off with Schiaparelli Dramatic Display
Paris Couture Week commenced with a breathtaking start as Schiaparelli presented “The Phoenix.” Held in the elegantly staged basement of the Hotel Salomon de Rothschild, the show captivated audiences with models draped in transparent crepe veils and illuminated by focused beams of light. Creative director Daniel Roseberry’s surrealist vision merged timeless elegance with innovative flair, setting an impressive tone for the week ahead.
FTC Sues Adobe Over Alleged Deceptive Subscription Practices
Adobe faces FTC allegations of deceptive practices for not disclosing fees in its subscription plans, highlighting transparency issues in the software industry.
Apple WWDC 2024- Anticipating iOS 18, AI Innovations, and More: What You Need to Know
The Exciting Launch of Kylie Cosmetics in India
Kylie Cosmetics, the global beauty brand founded by Kylie Jenner, has officially launched its brand in India, marking a significant achievement in its global expansion.
A Unique Masterpiece: Lady Dior Bag Reimagined With Spectacular Crystals
Vietnamese artist Tia Thuy Nguyen has transformed the iconic Lady Dior bag into a stunning work of art titled ‘Lady Cloud Bag’ or ‘Nàng Mây.’