World Branding Forum

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Experience Unmatched Style as BOSS and NFL Unveil Limited Super Bowl Collection BOSS is excited to unveil its newest collaborative capsule alongside the National Football...

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Branding Featured General Marketing

What is Ethical Consumerism and How it Influences Your Brand

Jordan

January 22, 2024June 3, 2024

Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.

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Advertising Branding Featured General News

Coach Influences Pop Culture Appeal Through Collaboration with Lil Nas X

Maheen Fatima

December 26, 2023

In a strategic move melding luxury fashion with pop culture, Coach has announced 'The Lil Nas X Drop,' the brand's second collaboration with the renowned...

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Advertising Branding Campaigns Featured News

Jahan Loh X ACU Built Inflatable Golden Ingots Chamber for ‘Live Long & Prosper’ Theme

Maheen Fatima

November 9, 2023November 9, 2023

In collaboration with ACU, a Singaporean pop artist Jahan Loh creates an immersive inflatable Golden Ingots Chamber to dive into the world of positivity and...

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Branding Featured News

Bud lights partners NFL and Twitter for its first virtual fan experience

Olivia Pearce

September 10, 2020September 10, 2020

Bud light's showtime cam allows players to showcase their personalities and enables fans to glimpse into who they are under their helmets Just in time...

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Advertising Campaigns Featured News

Doritos seeks fans to create ad for NFL Kickoff weekend

Olivia Pearce

July 16, 2020July 16, 2020

Doritos brings back the spirit of 'Crash the Super Bowl' campaign with US$150k on the line For a decade, Doritos' "Crash the Super Bowl" gave...

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Advertising Featured News

Oikos Triple Zero recognises muscle crying in NFL Draft day ad

Joshua Hughes

April 22, 2020

Oikos Triple Zero virtually hosts the Official NFL Draft After-Party and fundraiser - Stay Strong feat. Shaq Oikos Triple Zero, the Official Yogurt of the...

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Branding Industry

Rebranded Influencer Matchmaker unveils brand new look

Nathaniel Mark

October 15, 2019October 17, 2019

Award-winning influencer marketing agency, Influencer Matchmaker, has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength...

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Branding News Social Media

Instagram Influencers will now help brands push adverts

Thomas Ng

June 5, 2019

Influencers on Instagram will now start appearing in your feed whether you follow them or not. In a new feature on the popular social media...

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TOMS Creates Impact in Europe with Influencers

Thomas Ng

February 22, 2019February 22, 2019

TOMS has partnered with three change-makers to propel its project investments around homelessness and other social ills affecting Europe. Footwear and lifestyle label, TOMS, will...

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Featured Marketing News Videos

Nickelodeon Teams Up with the NFL

Anisha Kapoor

January 31, 2019January 31, 2019

Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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Branding Featured News

NFL London Games Concert to Air on GoUSA TV

Olivia Pearce

October 9, 2018October 9, 2018

The NFL tie-up with Brand USA will see the upcoming London Games Kickoff Concert starring Jess Glynne presented by GoUSA TV. As part of a...