World Branding Forum

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Pepe Jeans London AW23's second campaign "London After Hours" is just around the corner. But to further raise its hype, this London-based brand stars Rita...

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Design Featured News

Lee to attract Gen Z fans with past-meets-the-present collection

Olivia Pearce

September 16, 2020

Lee introduces a reimagined assortment for a new generation Lee, the iconic apparel brand known for its timeless denim style and innovative apparel, has announced...

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Branding Campaigns Fashion

Old Navy 30th Anniversary: A Blast from the Past

Nurul Rustam

September 12, 2024September 12, 2024

The ’94 Reissue collection from Old Navy is a timeless capsule of ’90s nostalgia. Featuring iconic styles like baby tees, baggy jeans, and tracksuits, this collection is perfect for casual days or elevating your everyday look.

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Branding Design Fashion General News

Paul Smith Redefines the Suit: Italian Craftsmanship Meets British Elegance at Pitti Uomo

Nara James

June 13, 2024June 13, 2024

After nearly 40 years of showing in Paris, starting with his first runway show in 1976, Paul Smith decided it was "the ideal time" to...

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Branding Campaigns Design News Press Release Public Relations

Superdry: Don’t Call It a Comeback – Retro Jackets Are Here to Stay

WBF

September 25, 2023

Over the years functional and fashion-forward outerwear have formed the backbone of some of Superdry’s truly iconic jackets. It’s not just the retro styles that...

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Advertising Branding Featured General News

Met Gala 2023 Best Dressed Celebrities: Who Wore the Best

Maheen Fatima

May 4, 2023

Of course, at Met Gala, incredible celebrities' legacies make promising best dressed looks. However, we cannot resist ourselves to judge others' aesthetic sense and fashion...

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Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...

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Featured Marketing News

Palestine Set for Success with Gloria Jean’s Coffees

Nathaniel Mark

August 8, 2018

Over twenty Gloria Jean's Master Franchise Agreements have been signed to date for the region, which highlights the desire for quality brands in the area...

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Campaigns Featured News

Tommy Hilfiger Announces Autumn 2017 Watch of the Season

Olivia Pearce

November 30, 2017December 3, 2017

The Tommy Hilfiger Autumn 2017 Advertising Campaign Season Watch Embodies Gigi Hadid's Cool and Edgy Attitude Tommy Hilfiger, which is owned by PVH, announces the...

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Branding Featured Marketing News Public Relations

Calvin Klein Watches + Jewelry Celebrate the Brand’s 2015 Lines at Baselworld With Exclusive Event

Anisha Kapoor

March 20, 2015July 4, 2023

Brand Presents Student Winners of Design Competition at Schools in North America, Europe and Asia ck Calvin Klein Watch + Jewelry Co. Ltd., a joint...