World Branding Forum

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Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an...

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Entertainment General News

New Kanye West documentary and podcast

Kanta Devi

February 24, 2023March 8, 2023

BBC recently announced the new Kanye West documentary and podcast. The project will air on BBC Two and explores the rollercoaster life and career of...

Read Time:8 Minute, 23 Second

Branding Featured Marketing

It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements

Jordan

February 19, 2024August 19, 2024

As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.

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Campaigns Featured Industry News

Adidas Yeezy Slides “Salt” Revealing in 2024

Maheen Fatima

November 14, 2023

Adidas Yeezy Slides "Salt" is all set to Grace Sneaker Shelves in 2024! The Adidas Yeezy Slides "Salt" draws to a close in 2023. The...

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Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...

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Branding Featured News

YEEZY announces partnership with global brand, Gap

Olivia Pearce

June 29, 2020

West, YEEZY and Gap relationship comes full circle as the visionary creative and cultural icon returns to disrupt fashion retail Kanye West, a multi-industry creative...

Read Time:4 Minute, 39 Second

Advertising Branding Campaigns Featured News

Calvin Klein Features Justin Bieber And Lara Stone In Global Spring Campaign

Olivia Pearce

January 7, 2015July 4, 2023

Calvin Klein today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015...

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Advertising Branding Entertainment Featured News

The Surge in Podcast Popularity & Its Life Changing Impacts

Maheen Fatima

June 9, 2023June 9, 2023

It's amusing that podcast continues to grow in popularity. However, along with its gowing longitudinal and latitudinal dimensions, it continues to cast life changing impacts...