World Branding Forum

Read Time:4 Minute, 26 Second

Heineken® Partners with Jill Scott MBE and Gary Neville to Tackle Online Sexism by Swapping Social Media Accounts

September 15, 2023

Heineken®’s social experiment highlights the uglier side of the beautiful game and aims to give online sexism the red card. AMSTERDAM, [14th SEPTEMBER 2023]: Former...

Read Time:6 Minute, 36 Second

Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

Read Time:2 Minute, 29 Second

Branding Campaigns News Press Release Public Relations

Publicis Italy/LePub Signs Heineken® Campaign Celebrating Its 150th Anniversary

WBF

July 14, 2023

Publicis Italy/LePub signs the Heineken® campaign that celebrates its 150th anniversary through a collaboration between the world’s most international beer brand and the fashion house...

Read Time:1 Minute, 36 Second

Advertising Featured

Heineken and Le Pub join forces for #WorkResponsibly Campaign

Anisha Kapoor

December 8, 2022December 8, 2022

Heineken have teamed up with the agency Le Pub to create a new campaign centred around the hashtag ‘workresponsibly’. The campaign is being promoted to...

Read Time:1 Minute, 31 Second

Featured Industry News

Heineken Lanka begins local brewing of its flagship beer brand

Anisha Kapoor

August 11, 2021August 11, 2021

This move signifies the importance of the Sri Lankan market to the Dutch international brewer, Heineken, and comes at a time when the country needs...

Read Time:3 Minute, 15 Second

Campaigns Featured News

Heineken USA and Waze launches US campaign to reduce drunk driving

Olivia Pearce

June 1, 2021June 1, 2021

Heineken's campaign is utilising targeted in-app notifications and offering vouchers from the leading rideshare app to encourage consumers not to drive when they drink Heineken...

Read Time:2 Minute, 30 Second

Branding Featured News

Heineken and Glass Futures collaborate on low carbon glass innovations

Olivia Pearce

March 16, 2021

Heineken and Glass Futures seeks to create sustainable low carbon glass bottles by developing technology and improving processes across manufacturing and the supply chain Heineken...

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Campaigns Featured Marketing News

Heineken and Publicis Singapore introduces “The Driver’s Fridge”

Eliza Jane

December 15, 2020December 15, 2020

Heineken's Driver's Fridge is aimed to convince the country that they can enjoy a can of beer before hopping into their car Thirsting for a...

Read Time:3 Minute, 54 Second

Heineken joins in first Pan-European consortium for future wind farm

Thomas Ng

December 14, 2020December 14, 2020

Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe Alcohol company, Heineken,...

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Branding Featured News

Heineken announces acquisition of Strongbow Australia

Anisha Kapoor

November 2, 2020

Heineken scales up business in Australia with the addition of five beer and cider brands Heineken is acquiring cider brand Strongbow from Asahi Group Holdings...

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Heineken launches new hard seltzer brand in Mexico and New Zealand

Olivia Pearce

September 18, 2020

Pure Piraña demonstrates Heineken's commitment to crafting new taste profiles in line with consumers’ ever-changing demands Heineken are exploring the Hard Seltzer category with the...

Read Time:2 Minute, 14 Second

Branding Featured News

Heineken announces its acquisition of Peruvian beer brand, Tres Cruces

Eliza Jane

September 14, 2020

Heineken aims to build a diverse portfolio in Peru consisting of local beer brands, complemented with its range of leading international brands Heineken N.V. (Heineken)...