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Axe advises young men to tone down their irresistibility in new parody
Axe and MullenLowe London has created a parody lite version of Axe so that men can “Axe responsibly”
The quickest way to a young man’s...
AXE and LOLA MullenLowe hijacks football with the Pride flag
AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field
Earlier this week UEFA made headlines...
AXE shows how scent drives attraction in latest ad campaign
The ad debuts a fresh take on AXE's ultimate mission to help guys smell and feel their best because they never know when, where...
AXE helps teens “Smell Ready” for an unpredictable dating scene
Axe has recruited Russell Westbrook and a crew of 10+ creators to produce their own takes on "Smell Ready"
AXE bodyspray brand is stepping in...
AXE launches its latest ad campaign with MullenLowe London
AXE "Smell Ready" campaign was directed by Pensacola through Canada London
Bodyspray brand, AXE has launched a new campaign, created by MullenLowe London, which focusses...
Axe “Don’t over think it” basketball stink cam commercial
Axe launched an advertisement campaign advising men not to overthink
The Axe campaign launched on Monday, 9 March 2020 which marks the Unilever-owned brand’s first...
AXE teams up with Sex Education to tackle modern dating crisis
AXE survey finds one-quarter of US teens & over one-third of UK teens have never been out on a date because they are too...
AXE Clears the Air with #SprayResponsibly Push
AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message.
AXE has launched a social...
Axe Cuts Out the Clichés with #FindYourMagic
Using #FindYourMagic, the push invites consumers to share what makes one an individual. The brand believes everyone has his thing
Men’s fragrance giant, Axe has...
Westin Chillaxes with Better Vacation Days
The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12...
Crazy frog to bring-bring his name back
Everyone’s favourite blue animated amphibian Crazy Frog, will be riding his imaginary motorcycle back onto our screens via YouTube on December 10th
It has been...
Adidas announces a new international partnership with Peloton
Adidas and Peloton are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of...
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