AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message.

AXE has launched a social media campaign that stars YouTube comedian and musician, Rudy Mancuso, and rapper, Kap G. Focused on its Antiperspirant Dry Spray portfolio, the #SprayResponsibly push spotlights the brand’s offerings in the fresh and dry categories.

Ahead of the school year, both artistes along with influencers, Miles Hampton; Zack Naegeli; Skyler Seymour; and Joe May; will take to their social media channels to share exclusive content in line with the promotional exercise that is currently underway.

“AXE knows guys need a little help. We are excited to be working with such an influential group of guys to clear the air with their millions of followers as they head back to school,” said Dawn Hedgepeth, Senior Director, U.S. Deodorants & Male Grooming at Unilever.

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