World Branding Forum

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Axe and MullenLowe London has created a parody lite version of Axe so that men can “Axe responsibly” The quickest way to a young man’s...

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Campaigns Featured News

AXE and LOLA MullenLowe hijacks football with the Pride flag

Joshua Hughes

June 28, 2021

AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field Earlier this week UEFA made headlines...

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Advertising Campaigns Featured News

AXE shows how scent drives attraction in latest ad campaign

Joshua Hughes

May 6, 2021

The ad debuts a fresh take on AXE's ultimate mission to help guys smell and feel their best because they never know when, where and...

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Campaigns Featured News

AXE helps teens “Smell Ready” for an unpredictable dating scene

Olivia Pearce

August 4, 2020

Axe has recruited Russell Westbrook and a crew of 10+ creators to produce their own takes on "Smell Ready" AXE bodyspray brand is stepping in...

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Advertising Campaigns Featured News

AXE launches its latest ad campaign with MullenLowe London

Olivia Pearce

July 7, 2020

AXE "Smell Ready" campaign was directed by Pensacola through Canada London Bodyspray brand, AXE has launched a new campaign, created by MullenLowe London, which focusses...

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Advertising Campaigns Featured News

Axe “Don’t over think it” basketball stink cam commercial

Olivia Pearce

March 16, 2020

Axe launched an advertisement campaign advising men not to overthink The Axe campaign launched on Monday, 9 March 2020 which marks the Unilever-owned brand’s first...

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Campaigns Featured News

AXE teams up with Sex Education to tackle modern dating crisis

Olivia Pearce

February 4, 2020

AXE survey finds one-quarter of US teens & over one-third of UK teens have never been out on a date because they are too nervous...

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Advertising Featured News Videos

AXE Clears the Air with #SprayResponsibly Push

Joshua Hughes

July 31, 2017August 16, 2017

AXE has rolled out a social media push featuring artistes, Rudy Mancuso and Kap G, to promote its #SprayResponsibly message. AXE has launched a social...

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Advertising Featured News Videos

Axe Cuts Out the Clichés with #FindYourMagic

Deborah Joy Peter

January 28, 2016February 4, 2016

Using #FindYourMagic, the push invites consumers to share what makes one an individual. The brand believes everyone has his thing Men’s fragrance giant, Axe has...

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Advertising Branding Campaigns Featured News Videos

Westin Chillaxes with Better Vacation Days

Joshua Hughes

October 14, 2015October 14, 2015

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

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Automotive Campaigns Fashion

Harley-Davidson x Champion: Unleashing a Bold New Chapter in Streetwear

Rene Andre

October 31, 2024October 31, 2024

Harley-Davidson® and Champion® unite for an exclusive limited-edition capsule, fusing athletic comfort with heritage moto style—crafted for those who strive for victory in every aspect of life.

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Campaigns Food & Beverage

Carrefour Relaunches Act For Food: A Renewed Commitment to Make Food Transition Accessible to Everyone

Rene Andre

October 14, 2024October 14, 2024

Carrefour relaunches Act For Food to lead the food transition, making healthier, sustainable food accessible for all and tackling environmental and social challenges.