A scent that embodies summer nights and refined indulgence—Drake’s Better World Fragrance House unveils ‘Summer Mink,’ the label’s first signature perfume.
As part of Leica’s centennial celebrations in New York on May 3, one of the standout highlights is the launch of the new Leica M11, marking 100 Years of Leica.
Pawfit has announced its new pet location and activity tracker, Pawfit Lite. Pawfit Lite is a smaller, streamlined version of the popular Pawfit 3 series trackers designed for cats and small dogs. With this addition to the Pawfit family of tracking products, dog and cat owners now have safety options for pets of any size.
Redefining luxury, TUMI’s 50th Anniversary Bullion Gold Collection is an ultra-limited release designed for collectors and innovators alike. Crafted in aircraft-grade aluminum, each numbered piece is a statement of prestige and craftsmanship.
CATL is reshaping the future of EVs with breakthrough battery innovations, including ultra-fast charging, enhanced cold-weather performance, and improved energy density.
In a strategic move to enter Mexico, Chipotle Mexican Grill has partnered with Alsea, S.A.B. de C.V., a prominent restaurant operator across Latin America and Europe. The collaboration will see Chipotle’s first Mexican location open by early 2026, with exciting potential for growth into other vibrant Latin American markets.
Target has debuted its first standalone floral brand, Good Little Garden, promising to add a splash of nature to consumers’ lives without breaking the bank.
Forget casting a wide net; hyper-local marketing is about laser-focusing on the customers right in your own backyard. It adopts a focused strategy to connect with consumers within a specific geographic area. We’re talking about their unique needs, what they like, and even their local culture. The idea is to build real, direct connections and make them feel part of something, like they belong. It’s all about bringing the focus back home and showing the local community that you truly get them.
Kendrick Lamar steps into the world of Chanel, fronting the Spring 2025 eyewear campaign. Blending luxury with cultural storytelling, this collaboration signals a new era of cross-industry partnerships in fashion.
YSL Beauty has unveiled its exclusive ART OF FLOWERS showcase in partnership with the 50th Macy’s Flower Show® at the Herald Square flagship in New York City.
Brazil’s largest telco, Vivo, has teamed up with Africa Creative on a new campaign tackling today’s most urgent cultural issues: our toxic attachment to smartphones. Set to Olivia Rodrigo’s “Jealousy, Jealousy,” the emotionally charged spot reframes screen addiction as a harmful relationship, drawing on stats that show nearly half of Brazilian youth say social media is hurting their mental health.
Chinese suppliers are leveraging TikTok to connect directly with U.S. consumers, bypassing tariffs and showcasing deals on products linked to brands like Nike and Lululemon. The videos reveal sourcing strategies and raise questions about confidentiality, trade dynamics, and the growing influence of social media.
