The US Olympic and Paralympic Committee (USOPC) is suing Logan Paul and KSI’s PRIME energy drinks brand for trademark infringement. The allegation claims that PRIME is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.
In a surprise midnight video, YG Entertainment founder Yang Hyun-suk announced the comeback of legendary K-pop girl group 2NE1 for their 15th anniversary, revealing plans for a world tour starting in Seoul this October and extending into 2025. The video also highlighted upcoming world tours for BLACKPINK and YG rookie girl group BABYMONSTER and boy group Treasure, and teased the formation of a new group, though details are still under wraps.
Football superstar Kylian Mbappé unites with hospitality leader Accor in a long-term commitment to building a more inclusive and sustainable future.
Lululemon is under fire in a class-action lawsuit that accuses the brand of misleading consumers with its ‘Be Planet’ campaign. The suit claims the campaign falsely portrays the company as more environmentally friendly than it is, leading to an investigation by Canada’s Competition Bureau.
Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.
Etihad Airways and Batik Air Malaysia have launched a new codeshare partnership, enhancing global connectivity for passengers. Starting July 16, 2024, this agreement makes Batik Etihad’s 38th codeshare partner, offering seamless travel and convenient transfers through Kuala Lumpur International Airport.
French-Italian eyewear giant EssilorLuxottica has strategically agreed to buy streetwear label Supreme from VF Corp. for US$1.5 billion in cash. This significant move adds the coveted brand to its portfolio, which already boasts Ray-Ban and Oakley.
Dior introduces Lewis Hamilton as both brand ambassador and guest designer, showcasing a visionary capsule collection that merges streetwear aesthetics with sustainable materials and high-performance elements inspired by global influences.
This is the success story of Spritzer, a Malaysian brand that has demonstrated a remarkable journey. Spritzer surged to the forefront of the Malaysian bottled water industry, and its story is a refreshing inspiration for all.
Fast Retailing forecasts a promising year ahead with an expected 11% rise in consolidated revenue and substantial profit growth. The company plans to distribute a dividend of ¥400 per share, split between an interim dividend of 175 yen and a year-end dividend of ¥225.
Wendy’s, the iconic global quick-service restaurant brand based in the United States, has announced the signing of two new development agreements with franchisees in the Republic of Ireland and Romania.
