World Branding Forum

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Draper James, the American clothing line founded by Oscar-winning actress Reese Witherspoon, has sold 70% of its stakes to Consortium Brand Partners. The sale lends its...

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Branding Campaigns Entertainment Featured Marketing

MR.DIY Launch Larger-Than-Life Installations in Malaysia and Campaign

Ashley Ooi

September 8, 2023

Positioning itself as the first choice for household items, Malaysian home improvement retailer MR.DIY has launched the exciting #KecilBesarMRDIYada campaign. Bringing everyday household items to...

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Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

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Branding Design Featured Marketing News

Hugo Boss Plans Expansion Into Equestrian Apparel Market

Maheen Fatima

September 7, 2023

With intentions to expand its premises, Hugo Boss will launch a new SS24 collection. The curated collection will offer a mix of men's and women's lifestyle fashion...

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Branding Featured General News

Under Armour Appoints John Varvatos as Chief Design Officer

Maheen Fatima

September 7, 2023

As a major step of the brand's reinvigoration, Under Armour has announced the appointment of John Varvatos as Chief Design Officer. The new design head...

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Branding Featured General Marketing News

Naomi Campbell Puts Spotlight on Pretty Little Thing Black Creatives

Maheen Fatima

September 6, 2023

Naomi Campbell has set a new trend with her exclusive 42-piece clothing collection in collaboration with Pretty Little Thing. For the Boohoo-owned brand's collection, Campbell has...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

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Branding Campaigns Entertainment Marketing Technology

“It’s Ok, I’m With The AA” Campaign Continues With Street Fighter Characters

Ashley Ooi

September 5, 2023

Following The AA’s launch of the “It’s Ok, I’m With The AA” campaign, the brand has returned with its newest phase featuring Ryu and Ken...

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Branding Entertainment Featured Marketing News

The Great British Bake Off Season 14 Teases Return With Animated Film

Ashley Ooi

September 4, 2023

It’s time to roll out those rolling pins and dust off your apron, as The Great British Bake Off Season 14 returns soon. A new...

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Featured Marketing News

lululemon Hits $2.2 Billion Revenue in Q2 2023

Ashley Ooi

September 4, 2023

Athletic apparel brand lululemon has announced its financial results for the second quarter of 2023, marking an impressive revenue growth of 18%. The hike brings...

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Featured Marketing News

CHANEL Presents Lucky Chance Diner For New Perfume Launch

Ashley Ooi

September 1, 2023

French luxury fashion brand CHANEL has announced plans for a pop-up diner in Williamsburg, Brooklyn, in conjunction with the launch of its newest fragrance. Named...