World Branding Forum

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New Incubation Ventures (NIV), an early-stage investment and incubation arm of The Estée Lauder Companies, has acquired stakes in Chinese skincare and makeup brand Code...

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Branding Featured Marketing News

Playboy Steps Into Vodka Market With Play Hard Seltzer Line

Maheen Fatima

September 27, 2023

Playboy, a male-oriented lifestyle and fashion brand, is encroaching on the vodka market. Launching its vodka seltzer line Play Hard, the branching into alcoholic beverages...

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Advertising Branding General News Press Release Public Relations

Golden Drum, Festival of Creativity, Has Announced an Increase of Entries Received Into the 2023 Competition

WBF

September 27, 2023

The Golden Drum competition records an increase of entries with the highest number of works entered by Ukraine, followed by Romania, Poland, Slovakia, Hungary and...

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Advertising Branding Campaigns Entertainment Marketing

Anytime Fitness Encourages Australians to ‘Find Your Fit’

Ashley Ooi

September 26, 2023

Working with agency of record The Hallway, Anytime Fitness Australia has launched their latest campaign to help people find their fit. Titled ‘Find Your Fit’,...

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Branding Featured General News

Little Mistress Is Now in the Hands of Poeticgem Group

Maheen Fatima

September 26, 2023

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little Mistress....

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Branding Featured News Technology

airasia Digital Rebrands to MOVE Digital, Travel App Follows Suit

Ashley Ooi

September 25, 2023

Malaysian low-cost airline airasia has recently announced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. According to an official statement,...

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Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

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Branding Campaigns Design News Press Release Public Relations

Superdry: Don’t Call It a Comeback – Retro Jackets Are Here to Stay

WBF

September 25, 2023

Over the years functional and fashion-forward outerwear have formed the backbone of some of Superdry’s truly iconic jackets. It’s not just the retro styles that...

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Branding Campaigns Featured General News

Dune London Collaborates With Jermaine Jenas on Footwear Edit

Maheen Fatima

September 22, 2023

This season, Dune London collaborates with iconic football player Jermaine Jenas for a curated AW23 Men's footwear collection. Launched on September 19, the capsule edit integrates a...

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Branding Design Marketing News

RIMOWA x Tiffany & Co. Launch Diamond-Inspired Collection

Ashley Ooi

September 22, 2023

Where luxury meets style and timelessness, RIMOWA x Tiffany & Co. have teamed up for a limited-edition capsule collection. The daring, diamond-inspired travel pieces made...

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Featured News Press Release Public Relations Technology

Big Talk From Small LEGO – Toy Company CEO Tops the Nordic Leader Speaker Index

WBF

September 22, 2023

The AI analysis looked into ten Nordic company leaders’ speaking skills, assessing six factors to measure the speaker’s impactfulness. The leaders analyzed represent the most valuable...