World Branding Forum

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Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the classic...

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Branding Campaigns Design Featured Marketing News

PUMA All Set for Creative Fusion With African Brand LemLem

Maheen Fatima

August 31, 2023

It's time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede's LemLem. This potential shift to a creative fusion...

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News Press Release Public Relations

Latcom Incorporates Marcelo Fiore as Business Development Director for USA LATAM

WBF

August 31, 2023

The executive joins the operation of the leading Out of Home company based in Miami, one of the key markets in the United States USA,...

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Branding Featured General Marketing News

IKEA to Open Oxford Street Store by Autumn 2024

Maheen Fatima

August 30, 2023

Swedish furniture brand IKEA has undergone a one-year delay plan for the opening of its iconic store on Oxford Street in central London. Initially predicted to open...

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Branding Design Entertainment Featured General Marketing News Technology

Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

Ashley Ooi

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...

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Featured General

How to Pronounce Brand Names Correctly: 60 International Brands

Ashley Ooi

August 29, 2023August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...

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Branding Campaigns Featured Marketing News

Tesco Switches to Clear Milk Bottle Cap to Assist Recycling

Maheen Fatima

August 29, 2023August 29, 2023

Swapping for recycling purposes, Tesco has launched clear milk bottle caps replacing red, green, and blue ones. Following this initiative, the giant supermarket has rolled...

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Branding Design Featured General Marketing News

Kendall Jenner Stars in Stella McCartney Campaign as Horse Girl

Maheen Fatima

August 29, 2023August 29, 2023

The pioneer of conscious luxury, Stella McCartney has launched its winter campaign starring fashion model and reality star, Kendall Jenner. Launched on the 22nd of August,...

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Branding Featured General News

French Connection Reveals New Store at Designer Outlet York

Maheen Fatima

August 25, 2023August 25, 2023

Home to clothing, accessories, and decor, design-led French Connection has made a promising step toward expansion. The brand has announced the opening of its outlet...

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Branding Campaigns Featured News Technology

New Amazon Books Global Campaign Inspires Reader to Read More

Maheen Fatima

August 25, 2023August 25, 2023

While shedding light on the invisible magic of reading, Amazon Books has launched a second instalment of its campaign in collaboration with creative agency, Droga5...

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Advertising Featured News Press Release Public Relations Technology

Amazon Ads Streaming TV Research: Nearly Half (49%) Of UK Adults Discover New Brands via Streaming TV Ads

WBF

August 25, 2023August 25, 2023

Brand discovery rises to 74% among adult Gen-Z and millennials while watching streaming TV 24 August 2023 London, UK – New research from Amazon Ads...

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Branding Design Featured General News

Allbirds New Courier Trainer Is a Vintage Trainer-Inspired Silhouette

Maheen Fatima

August 24, 2023

Holding the promise of sustainability, Allbirds introduces its new trainer series, the Courier Trainer. Infusing simplicity and comfort in a single product, the brand designs vintage sneakers...