The executive joins the operation of the leading Out of Home company based in Miami, one of the key markets in the United States

USA, August 30, 2023. – Latcom, a leading specialist company in Out of Home, with more than 200 collaborators globally, with a presence in the United States and Canada, with operations in its hub in New York, Los Angeles and Chicago, and in Toronto and Montreal, continues to strengthen his team with the incorporation of Marcelo Fiore as Business Development Director USA LATAM.

“We are pleased to announce the incorporation of Marcelo Fiore, a solid and active professional who, from his position in Miami, will be responsible for promoting the development of new businesses, and for the administration of the portfolio of our clients in the USA LATAM. We are convinced that Marcelo will strengthen the business with all his know-how, collaborating and strengthening this expansion challenge that we have set ourselves for 2023,” comments Karina Vázquez, Commercial Director for Latcom LATAM and USA LATAM.

“It is a joy and at the same time a huge challenge to start working at Latcom, a company with a long history in the OOH industry and with great development worldwide reflected in the wide portfolio of international clients it has. Convinced that creative thinking and effective communication are the drivers for efficient management and to identify business opportunities that collaborate with this giant of the OOH industry that is Latcom. I am confident in meeting the growth objectives that the company set for this 2023 and for the medium term in the coming years,” comments Marcelo Fiore, Director of Business Development of Latcom for USA LATAM.

Marcelo is a professional with a solid career who has more than 20 years in leading positions throughout Latin America, having started his career in L ́Oreal Argentina as Jr. Marketing & Sales Manager. Among his outstanding performances is his time at MTV Networks as Manager of International On-air and Digital Marketing Partnerships, and his 7 years as Director (Head) of Panregional Ad Sales & Creative Solutions on NBC Universal Media. Additionally, he recently served as Client Partnership Sr. Director Latin America at Teads.


Latcom is a company specialized in OOH media, created to satisfy the demand for out-of-home advertising in outdoor, indoor, digital, transportation, mobile and cinema media. It provides local and regional services for Latin America, in the three phases of the business: planning, implementation and control. It directly employs more than 200 people and has a wide network of strategic partners for commercial and operational management in more than 18 countries in North America and Europe, with a current projection to the Asian market.

Clients: Energizer, tv5 monde, Duolingo, Vulk, Riot Games, Samsung, Sony Pictures Entertainment, Bitget, Gelsa, Cine Multiplex, Dior, FGV, ChileVision, Trii, Remy Martin, Amazon, strokka, ivf- life, Genshing Impact, Bvulgari y Havas, MCDonald´s, Chedraui, Rappi, Fravega, MasterCard, Diffupar, Pramount +, Puig, DirecTV, Unilever, Turismo Tucumán, Grupo Petersen, Playstaition, Dyson, Indrive, Remax, Samsung, Sandander, NBC, Turismo Córdoba, Telefónica, Apex Brasil, Caia Media, A &E Networks Latin America, Air Europa, Turismo Marruecos, Remy Martin, Embratur, Globalia, Pedidos Ya, DoradoBet, Sonda, Uralkali Traiding SIA, A&E, Mango, Chanel, Albizu University, Ta-Da, Siempre en Casa, Turismo de Moscú, Eucofel, Sony, Microsoft, Swatch, Cartier, Newsan, Coty, City Time, Tommy Hilfiger, Natura, Amazon, Pandora, Ministério do Turismo, Secom PR, Chopard, General Mills, FGV, Turismo de Madeira, Ailimpo, Wowshop, Clinica del Country, Genshim Impact, Euroitalia, Bankaya, Ganador, Grifols, Wabi, Incalpaca, Recuerdo Mezcal, Chilevisión, Fiwind, TRII, GELSA, Cines Multiplex, Bitget, Interborders, IVF.

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