World Branding Forum

Read Time:7 Minute, 39 Second

From its amassed box office collection of $194.3 million to attracting more than 100 promotional partners, Barbie has become the sensation of the year. Directed...

Read Time:2 Minute, 34 Second

Advertising Branding Featured General News

Get a Glimpse of 90s Music in JC Chasez-Led Meow Mix Commercial

Maheen Fatima

July 28, 2023July 28, 2023

Fans and consumers can now say goodbye to the old Meow Mix jingle. In its place, is a new iteration featuring dancing cats and JC...

Read Time:1 Minute, 37 Second

Entertainment Featured Marketing News

Snoop Dogg Debuts First Dr. Bombay Ice Cream Collection

Ashley Ooi

July 27, 2023

American rapper and actor Snoop Dogg is making a sweet entrance into the world of frozen delights, starting with Dr. Bombay Ice Cream. A global...

Read Time:1 Minute, 18 Second

Campaigns Entertainment Marketing News

Wright Brand Wants to Make Every Bacon Better With Nationwide Contest

Ashley Ooi

July 27, 2023

If Bacon is your last name, the latest campaign by Wright Brand is just the one for you. With over a hundred years of experience...

Read Time:3 Minute, 11 Second

Branding Featured News Press Release Public Relations

Infantino Names Crowe PR as Agency of Record

WBF

July 27, 2023

Leading global baby and parenting brand partners with award-winning PR and digital marketing agency for strategic media relations and social media influencer initiatives SAN DIEGO...

Read Time:1 Minute, 36 Second

Featured Marketing News

Green Rebel and AirAsia Partner to Serve Meat-Free In-Flight Meals

Ashley Ooi

July 26, 2023

As people adopt healthier eating habits, Indonesian plant-based brand Green Rebel Foods makes meat-free meals more accessible through its partnership with AirAsia. AirAsia, Malaysia’s leading...

Read Time:2 Minute, 0 Second

Advertising Branding Campaigns Marketing

Hans Brinker Hostel Embraces Reputation of Being ‘The Infamous’

Ashley Ooi

July 26, 2023

The Hans Brinker Hostel in Amsterdam has released its latest advertisement, paying homage to none other than itself. Working with DDB Amsterdam and 180 Amsterdam,...

Read Time:1 Minute, 24 Second

Featured Marketing News

H&M Begins Plans to Enter Brazil

Ashley Ooi

July 25, 2023

Multinational fashion retailer H&M has launched plans to enter the Brazilian market in 2025, continuing its Latin American expansion to increase its presence. The brand...

Read Time:1 Minute, 33 Second

Design Featured Marketing News

Marks & Spencer Launch First-Ever Braille Gift Card

Ashley Ooi

July 25, 2023

British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card...

Read Time:2 Minute, 44 Second

Branding Campaigns Featured Press Release Public Relations

AXA Insurance and Publicis Conseil Empower Women to Lead a Risk-Free Future

WBF

July 25, 2023

A new corporate chapter of Know You Can: why should the future be a risk? Our world is confronted with new interconnected and often unpredictable...

Read Time:1 Minute, 25 Second

Design News

Vogue Brazil Font Wins D&AD Awards 2023 Graphite Pencil

Ashley Ooi

July 24, 2023July 26, 2023

The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...