World Branding Forum

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The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Advertising Branding Campaigns Featured News Videos

Flexjet Ascends with New Commercial for Red Label

Olivia Pearce

October 5, 2015October 5, 2015

The brand’s latest TVC is centred around its luxury fractional jet fleet, Red Label, and is aimed at the jetliner’s target audience of high net...

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Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

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News Public Relations

Ogilvy PR Meets Trade Clients’ Needs with Association Works

Anisha Kapoor

October 5, 2015October 5, 2015

The new platform is set on helping trade and professional membership associations achieve their communications goals and more Ogilvy Public Relations has newly debuted Association Works,...

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Advertising Campaigns Featured News Videos

Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...

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Branding Campaigns Featured News

SK-II Launches #ChangeDestiny with Cate Blanchett

Olivia Pearce

October 2, 2015October 2, 2015

In line with its worldwide roll-out, SK-II's latest push debuts in the U.S. with the premiere of a New York pop-up studio and video featuring its...

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Campaigns Industry News

Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards

Anisha Kapoor

October 2, 2015October 2, 2015

Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Branding Featured News

Hilton Inspires Fun with Music and London Hotel Launch

Olivia Pearce

October 1, 2015October 1, 2015

The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Industry News

Y&R’s Sable Assumes Vice Chair Role on Ad Council Board

Thomas Ng

October 1, 2015October 1, 2015

The aforementioned stint runs until June 2017, at which point, the Y&R Global CEO assumes the role of Board Chair Y&R Global CEO, David Sable,...

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News Public Relations

Graves of Ogilvy PR Makes Innovator 25 List

Anisha Kapoor

October 1, 2015October 1, 2015

The platform recognises marketing and communications professionals who have driven the advancement of engagement and influence Global Chairman of Ogilvy Public Relations, Christopher Graves, has...