World Branding Forum

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A two-year partnership, the deal will support the international tennis athlete in his competition efforts from now until the end of 2017 Peugeot has inked...

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Featured Industry News Technology

MEC Boosts UK Business with Tonic Debut

Thomas Ng

November 20, 2015November 20, 2015

A new division led by Hannah Blake, MEC Tonic will work with brands and start-ups to create successful partnerships MEC has launched Tonic, a new...

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Advertising Featured News

Trisect Celebrates Tenth Year with Creative Change

Joshua Hughes

November 20, 2015November 20, 2015

While ad agencies obsessed over maximising scale, the CEO raised a firm which focused on people, work, and client relationships Chicago-based creative agency, Trisect, adds to a...

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News Public Relations

MWWPR Fills President of the Western Region Role

Deborah Joy Peter

November 20, 2015November 20, 2015

The newly named JP Schuerman has been instrumental in expanding the firm's presence in San Francisco and Los Angeles MWW Public Relations has promoted JP Schuerman (pictured)...

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Advertising Campaigns Featured News Videos

Kids Foot Locker Plays with the Big Boys

Joshua Hughes

November 19, 2015November 19, 2015

Shining the spotlight on the brand’s new releases, the ‘Week of Greatness’ initiative includes a 30-second spot starring Stephen Curry Kids Foot Locker has rolled...

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Branding Campaigns Featured News

Sexy Hair Resurrects Cool with James Dean Tie-Up

Deborah Joy Peter

November 19, 2015November 19, 2015

The partnership pays homage to the icon’s brooding look and includes a multi-tiered marketing campaign to support the movement Professional haircare brand, Sexy Hair, has...

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Branding Design Featured News

M&S Partners with Ecobuild for Big Innovation Pitch

Olivia Pearce

November 19, 2015November 19, 2015

Open to UK brands operating in the sustainable built environment market, the focus of the pitch is innovations across the design, energy, and construction sectors Marks...

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Design Marketing News

White Owl Cigars Lights Up Over Brand Makeover

Anisha Kapoor

November 19, 2015November 19, 2015

The facelift encompasses a redesign of the brand’s logo, packaging, point-of-sale, and website to emphasise its heritage and innovation White Owl Cigars has officially activated...

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Branding Design Featured News

Infiniti Drives Global Expansion with QX30

Olivia Pearce

November 18, 2015November 18, 2015

It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...

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Branding Featured News

Cancún Opens Doors to Hyatt Ziva by Playa

Deborah Joy Peter

November 18, 2015November 18, 2015

Owned by Playa Hotels & Resorts, the property will be managed by the operational component of the hospitality group Hyatt Ziva has debuted in one...

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Eminem Puts Game Face On with Shady Wars

Thomas Ng

November 18, 2015November 18, 2015

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...