World Branding Forum

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Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Branding Featured News

W Hotels Worldwide Lands on the Shores of Amsterdam

Deborah Joy Peter

October 22, 2015March 22, 2016

The brand has premiered in the Netherlands with the doors of W Amsterdam now open for business W Hotels Worldwide, which is part of Starwood...

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Advertising News Technology

TAN Media Bags IDG UK’s Native Advertising Business

Joshua Hughes

October 22, 2015October 22, 2015

The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory Technology-based media company, IDG UK, has secured...

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News Public Relations

The Holmes Report Names Weber Shandwick 2015 Winner

Anisha Kapoor

October 22, 2015October 22, 2015

In the fourth annual list ranking creative excellence in public relations, the firm has clinched the top spot, marking its second first place win Weber Shandwick...

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Advertising Campaigns Featured News Videos

Dairy Queen Celebrates Fandom with Kingly Treatment

Joshua Hughes

October 21, 2015October 21, 2015

In partnership with Diet Coke, the food giant has launched a nationwide promotional push to reward fans by granting wishes Dairy Queen has partnered with...

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Barnes & Noble Redefines eReading with GlowLight Plus

Thomas Ng

October 21, 2015October 21, 2015

The ad-free offering marks the launch of the brand’s inaugural water- and dustproof device to cultivate worry-free reading anywhere American bookseller and digital media retailer,...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...

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Branding Featured Industry News

WPP and Acquia Ink Digital and Tech Global Partnership

Olivia Pearce

October 21, 2015October 21, 2015

The alliance is part of WPP’s Technology Partnership Programme which coordinates and promotes the group’s relationships with key providers of marketing technology services WPP has...

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Branding Campaigns Featured News Videos

Avon Offers a Whiff of Outspoken Party! Featuring Fergie

Olivia Pearce

October 20, 2015October 21, 2015

The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...

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Featured Marketing News

Tommy Hilfiger Turns Virtual into Retail Reality

Anisha Kapoor

October 20, 2015October 20, 2015

The platform will allow consumers to catch the 2015 Fall Hilfiger Collection runway show in three-dimensional 360-degree virtual reality Tommy Hilfiger is set to introduce a virtual reality...

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Advertising Industry News

Geometry Names Juan José Chief Creative Officer for UK

Deborah Joy Peter

October 20, 2015October 20, 2015

He will lead creativity across all client brands including Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, and more Geometry Global UK’s newly appointed Chief Executive Officer,...

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Advertising Industry News

WPP Assigns Larkins to Government & Public Sector Practice

Joshua Hughes

October 20, 2015October 20, 2015

His role will see him work particularly with Millward Brown Vermeer to bring its communications and marketing capability offer to government clients worldwide WPP’s Government & Public...