World Branding Forum

Read Time:2 Minute, 26 Second

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

Read Time:1 Minute, 51 Second

Advertising Campaigns Featured News Videos

Cîroc Appoints Sean Combs to Unveil New Apple Variant

Joshua Hughes

October 30, 2015October 30, 2015

The Cîroc Apple is the sixth flavour of the brand’s Ultra Premium collection and joins a line-up of five other fruit-infused best-sellers During an appearance on the...

Read Time:1 Minute, 18 Second

Branding Marketing News

Spring Metrics Rebrands to Support Global Expansion

Anisha Kapoor

October 30, 2015October 30, 2015

The firm has launched its new brand in line with its continued growth across the North American hospitality landscape, with plans to go beyond Marketing technology...

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Branding Campaigns Featured News Public Relations Videos

NHPCO Named 2015 Digital PR Awards Finalist for Moments of Life

Olivia Pearce

October 29, 2015October 29, 2015

Since its debut, more than 121,000 unique visitors have visited the campaign’s dedicated website to learn more about the brand’s offerings The Moments of Life...

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Advertising Featured Industry News

McCann Worldgroup Names Alex Lubar CEO for London

Joshua Hughes

October 29, 2015October 29, 2015

He will transition to the new role beginning January 2016 and work closely with joint ECDs and Presidents Rob Doubal and Lolly Thomson McCann Worldgroup has appointed Alex...

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Coors Light Pops Open Super Refresh-Men for iOS and Android

Thomas Ng

October 29, 2015October 29, 2015

The game has extended to Xbox 360 and Xbox One, and for download on Apple and android devices, making the brand the first to create a...

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Branding Featured News

Texas Chicken Fries Its Way into Bulgaria for Twin Launch

Deborah Joy Peter

October 29, 2015October 29, 2015

The first store is located in Sofia’s Slaveikov Square while the second has opened its doors in the neighbourhood of Druzhba, with a third on...

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Branding Featured News

Getty Images Captures Perfect Shot with THR Partnership

Deborah Joy Peter

October 28, 2015October 28, 2015

It will serve as exclusive credentialed photographer for The Hollywood Reporter and Pret-a-Reporter as well as the preferred credentialed photographer for Billboard Visual communication heavyweight, Getty Images,...

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Branding Design Featured News

Continental Tyres Beefs Up Digital Presence for UK

Olivia Pearce

October 28, 2015October 28, 2015

The brand’s UK Tyre Division website has undergone a total revamp, a move which aligns the relaunched version with global sights Continental Tyres has given...

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Advertising Campaigns News

RSM UK Launches Nationwide Campaign to Announce Rebrand

Joshua Hughes

October 28, 2015March 22, 2016

The media push debuts the marque’s new branding from its previous Baker Tilly trademark using outdoor, digital, and print advertising Media Agency Group has launched a latest...

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News Public Relations

Widmeyer Lands U.S. Army’s Educational Outreach Programme Business

Anisha Kapoor

October 28, 2015October 28, 2015

The agency will spearhead the revamp of communications and marketing for the $185 million initiative over the next 10 years Widmeyer Communications, a Finn Partners...