World Branding Forum

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Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Featured Industry Marketing News

Blue Chip Fills Executive Creative Director Role for Chicago

Anisha Kapoor

September 30, 2015September 30, 2015

The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota and...

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Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...

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Branding News

Ralph Lauren Hands Reins to Stefan Larson

Olivia Pearce

September 30, 2015September 30, 2015

After 48 years in the role, Ralph Lauren has stepped down as head of the brand but will continue on as Executive Chairman and Chief...

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Branding Campaigns Featured News Videos

Kate Hudson Puts the Sweet in BitterSweet by Campari

Olivia Pearce

September 29, 2015September 29, 2015

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...

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Advertising Campaigns Featured News Videos

The North Face Kick Starts First Global Advertising Push

Joshua Hughes

September 29, 2015September 29, 2015

Leveraging broadcast, online, and out-of-home media, the long-time brand launches pilot global campaign in more than 10 markets worldwide including the United Kingdom Global outdoor...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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News Public Relations

Weber Shandwick Boosts Digital and Healthcare with Key Hires

Anisha Kapoor

September 29, 2015September 29, 2015

The firm beefs up two major disciplines with three senior appointments that combined bring more than 40 years of experience to the table Global communications...

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Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

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Branding Marketing News

Omnitracs Redefines Brand with New Corporate Identity

Anisha Kapoor

September 28, 2015September 28, 2015

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...

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Branding Marketing News Technology

The Reader’s Digest Association Rewrites History with New Name

Thomas Ng

September 28, 2015September 28, 2015

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...

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Advertising Featured News Videos

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...