World Branding Forum

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Ad for the Big Game Surpasses Previous Results from Campaigns Starring Kate Upton, Paris Hilton and Nina Agdal. Carl’s Jr. knows the recipe for Big...

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Press Release

World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project

WBF

February 9, 2015July 4, 2023

Educational Materials to Reach Over 1,500 Schools and Colleges LONDON, February 9, 2015 /PRNewswire/ -- The World Branding Forum (WBF) today announced that it is...

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Branding Featured Industry Marketing News Technology

How The World Shops Cross-border

Thomas Ng

February 9, 2015July 4, 2023

New study on trends in global cross-border shopping. Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities...

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Advertising Branding Campaigns Featured News Videos

Allianz Life Debuts New TV Ads during 2015 Allianz Championship

Joshua Hughes

February 6, 2015July 4, 2023

In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot. Allianz Life Insurance Company of North America (Allianz Life) announced the...

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Advertising Branding Campaigns Featured News Videos

Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...

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Advertising Branding Featured Industry News

AbelsonTaylor’s Ad Inducted into the Medical Advertising Hall of Fame

Olivia Pearce

February 4, 2015July 4, 2023

It's clear. It's concise. It's memorable. And it has just been inducted into the Medical Advertising Hall of Fame (MAHF). Chicago agency AbelsonTaylor accepted the...

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Branding Featured Industry News

Iconix Acquires Athletic Brand PONY In North America

Olivia Pearce

February 3, 2015July 4, 2023

Iconix to Have Option to Expand Global Ownership Iconix Brand Group, Inc. (Nasdaq: ICON) today announced that it has acquired the North American rights to...

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Advertising Branding Campaigns Featured News

Nissan Steals Hearts Through “With Dad” Super Bowl Commercial

Joshua Hughes

February 2, 2015July 4, 2023

Touching story depicts the struggle of work-life balance facing many American families. In the world of automotive advertising, Super Bowl Sunday is the one day...