Marriott Inspires Humanity with Golden Rule Strategy
Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy.
Marriott has introduced a new...
Johnnie Walker Gets Ahead with Joy Will Take You Further
The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque
Scotch whisky heavyweight, Johnnie Walker, has unveiled its...
Subway Packs Punch into Sandwiches with Rebrand
The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year.
Global...
P&G launches new ad ‘The Look’
Following on from the success of last year’s film ‘The Talk’, P&G (Procter & Gamble) have launched ‘The Look’, another film addressing racial issues...
SK-II Casts James Corden in Bare Skin Chat
Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities.
SK-II is putting a fresh spin...
Toshiba Unveils New Global Brand Identity
Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide.
A restatement celebrating...
Old Spice Reveals Deon Cole as New Face
Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador.
Old Spice has...
Listerine Puts Ready Tabs Where the Mouth Is
Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push.
Listerine has...
Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment...
BeautyforaPurpose.com Launches as New Brand Publishing Site.
Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...
Blu Goes Global with Just You & blu Brand Campaign
Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France
Electronic vaping company, blu, has...
Wayfair Lands Barbara Schöneberger in Germany
Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign.
Wayfair has landed German presenter and singer,...
Hilton Garden Inn Keeps It Simple with Judy Greer
Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer.
Hilton Garden...