Marriott Inspires Humanity with Golden Rule Strategy

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

Johnnie Walker Gets Ahead with Joy Will Take You Further

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

P&G launches new ad ‘The Look’

Following on from the success of last year’s film ‘The Talk’, P&G (Procter & Gamble) have launched ‘The Look’, another film addressing racial issues...

SK-II Casts James Corden in Bare Skin Chat

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

Subway Packs Punch into Sandwiches with Rebrand

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...

Toshiba Unveils New Global Brand Identity

Returning to its core values and brand heritage, Toshiba has launched a refreshed global brand identity across all of its markets worldwide. A restatement celebrating...

Blu Goes Global with Just You & blu Brand Campaign

Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France Electronic vaping company, blu, has...

Listerine Puts Ready Tabs Where the Mouth Is

Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push. Listerine has...

Old Spice Reveals Deon Cole as New Face

Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador. Old Spice has...

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment...

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...

Hilton Garden Inn Keeps It Simple with Judy Greer

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

La-Z-Boy Jazzes Up Comfort with Kristen Bell

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...

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Meta, Facebook, Brand, branding, loyalty, customers, consumers, report

Meta on Building Brand Loyalty

Meta has published a report, in partnership with GroupM. Customer behaviour is changing and the 26-page report, which you can download here, examines the...
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