L’Oréal Paris Reads Lips with Latest Colour Riche Launch

l'oréal  paris colour riche 

L’Oréal Paris will welcome its latest Colour Riche Matte Lipstick release with a social media push celebrating bold colours and powerful words.

L’Oréal Paris will release its new Colour Riche Matte Lipstick offering this month through a social media campaign. Themed #ReadMyLips, the push will debut during a launch exercise slated for 29 July, which is open to all and invites the participation of fans through online engagement.

The brand’s roster of celebrity spokeswomen, beauty experts, and influencers will rally on National Lipstick Day to reveal their favourite shade and share empowering messages via digital footprint. Supporters can also upload photos or videos of themselves with their lip colour of choice.

Netizens are also free to attach an inspirational quote or join the conversation on what makes for “bold lips.” By using the campaign hashtag and #lorealparis, posts will be aggregated to create a globally unified platform where the voices of the brand’s enthusiasts are seen, heard, and shared.

The cosmetics giant will further highlight select posts on its own social media channels, and showcase both the bold looks and meaningful sentiments the public expresses during the campaign to help inspire and encourage others. The effort pays homage to the Because You’re Worth It tagline.

“A brand that has supported the intrinsic beauty and worth of all people for over forty years, we wanted to elevate the conversation by celebrating our newest Colour Riche lip launch and people’s powerful words,” said Anne Marie Nelson-Bogle, SVP of Marketing at L’Oréal Paris USA.

L’Oréal was a global winner at the 2014-2015 World Branding Awards under the Beauty – Personal Care category.