Technology Archives | World Branding Forum

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Mei Li has premiered a luxury handbag for women which features nine different styles. Dubbed the Audrey, it comes in three classic colours. Startup fashion...

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Delta Electronics Steps Up Green Footprint

Joshua Hughes

October 22, 2018October 22, 2018

Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

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Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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OPI Places Human Emotion at the Fingertips

Deborah Joy Peter

October 18, 2018

OPI has released a new brand campaign titled Color is the Answer. The effort celebrates the freedom to feel and aims to impact change. OPI...

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American Eagle Fits Millennials into What’s Inside

Thomas Ng

October 18, 2018

American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Timberland Celebrates 45 Years Outdoors

Deborah Joy Peter

October 17, 2018October 17, 2018

Building on Born in the Woods, Timberland takes its green passion outdoors with New York City events and a push in Chicago and LA. Timberland...

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Fujifilm Builds Global Image with Never Stop

Olivia Pearce

October 17, 2018October 17, 2018

Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...