Technology Archives | World Branding Forum

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Brand Celebrates Half-Century Anniversary by Opening Up a Diner for a Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up...

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Branding Featured Marketing News Public Relations Technology

It’s a Girl! How Brands from Around the World are Tweeting about the Birth of the New Princess

Thomas Ng

May 2, 2015July 4, 2023

With the announcement of the royal birth of the daughter of the Duke and Duchess of Cambridge, brands have been taking to Twitter to share...

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Branding Campaigns Featured Marketing News Videos

Pedigree Aims To “Feed The Good” In Dogs Around The World Through New Campaign

Anisha Kapoor

May 1, 2015July 4, 2023

New Global Campaign from BBDO Highlights the Role Dogs Play in Making the World a Better Place We live in incredibly complex times. Twenty-four hours...

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Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

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Branding Campaigns Featured Marketing News Technology

Curio – A Collection by Hilton Invites Consumers to Celebrate Individuality through New Campaign

Joshua Hughes

April 28, 2015July 4, 2023

Curio Launches Hilton HHonors Promotion in Conjunction with New Website and ‘Be Intrigued’ Campaign Hilton Worldwide’s growing global brand, Curio – A Collection by Hilton,...

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Branding Featured Marketing News Technology

Starwood Preferred Guest App for Apple Watch Unlocks New Level of Access for Members

Thomas Ng

April 27, 2015July 4, 2023

With SPG’s Keyless Room Entry and Apple Watch, Opening Your Hotel Room Door is as Easy as a Flick of the Wrist Apple Watch lets...

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Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

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Advertising Branding Featured Marketing News Videos

Reebok Signs New Partnership with JJ Watt; Celebrated with 5’1” Box Jump

Joshua Hughes

April 13, 2015July 4, 2023

Global fitness brand Reebok today announced a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

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Featured Industry News Social Media Technology

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to Deliver People Based Marketing Solutions and Insights

Thomas Ng

April 9, 2015July 4, 2023

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...

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Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

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Advertising Branding Campaigns Featured Marketing News Videos

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...