Technology Archives | World Branding Forum

Read Time:2 Minute, 25 Second

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

Read Time:2 Minute, 29 Second

Advertising Featured News Videos

Discover Los Angeles Debuts #LostInLA Campaign

Joshua Hughes

March 7, 2016March 8, 2016

Set to drive shoulder season business, the push entails TV, outdoor, digital, and social media executions launching in seven U.S. markets Discover Los Angeles, the...

Read Time:1 Minute, 28 Second

Campaigns Featured News Social Media Videos

Iberostar Adds Sparkle with #TakenFromAResort

Thomas Ng

March 7, 2016March 8, 2016

To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences Spanish hospitality marque, Iberostar Hotels &...

Read Time:1 Minute, 44 Second

Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...

Read Time:2 Minute, 31 Second

Advertising Featured News Videos

Cannes Lions Celebrates Change with See It Be It 2016

Joshua Hughes

March 4, 2016March 4, 2016

Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

Read Time:1 Minute, 28 Second

Branding Campaigns Featured News Videos

Heineken Drinks to the Game with Soccer is Here

Deborah Joy Peter

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

Read Time:1 Minute, 18 Second

Branding Featured News Videos

Silvergate Media Sets Up Production for Sunny Day

Olivia Pearce

March 4, 2016March 4, 2016

Scheduled for official release in early 2017, the newly introduced kids’ programme is set to entail a 40-episode animated preschool series Silvergate Media, the New...

Read Time:1 Minute, 31 Second

Advertising Featured News Videos

The North Face Debuts 2016 Fund with Little Expeditions

Joshua Hughes

March 3, 2016March 3, 2016

Shot by former pro-skateboarder, Colin Kennedy, the spot follows a two-year-old named Sonny as he explores his surroundings The North Face has unveiled a commercial...

Read Time:58 Second

Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

Read Time:1 Minute, 55 Second

Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

Read Time:1 Minute, 15 Second

Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...