To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences
Spanish hospitality marque, Iberostar Hotels & Resorts has started its new global digital advertising push. Dubbed #TakenFromAResort, the initiative is focused on the well-known consumer insight that travellers seek to draw unforgettable memories and rich experiences from their vacations, rather than souvenirs.
At the core of the campaign is an innovative approach which engages the global community through social media platforms and top tier international media and travel sites. The exercise is part of an ongoing effort to engage vacationers with targeted offerings at the chain’s locations worldwide.
A 2015 study conducted by American Express Travel reported that 72 percent of consumers preferred to spend money on experiences rather than on things. Thus, the brand’s architecture, amenities, dining options, spas, entertainment, and service have been customised to satisfy the aforementioned premise.
Supporting the campaign’s incentives, travellers of all budgets and ages will be able to book a holiday at Iberostar’s many properties around the globe. Its getaways range from the family-oriented Premium Gold and Premium categories to the luxurious adults-only Grand Collection.
“When guests leave Iberostar, we take pride in knowing they’re going home with lasting memories, whether it is a couples’ getaway or a family vacation, and not just souvenirs that will likely be forgotten over time,” said Laura Molano, Chief Marketing Officer at Grupo Iberostar.
Founded by the Fluxà family in 1986, Iberostar Hotels & Resorts is a resort hotel chain based in Palma de Mallorca (Balearic Islands, Spain). An integral part of Grupo Iberostar, it has an over 80-year presence globally, and more than 100 hotel destinations in 16 countries across the world.
