WPP Archives | World Branding Forum

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Cannes Lions will facilitate a creative competition supported by major holding companies inviting all creatives to take a $100m brief and have the opportunity to...

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Branding Industry News

Ogilvy names Kim Johnson Global CEO of Ogilvy Health

Anisha Kapoor

July 12, 2021

Kim will be responsible for further accelerating Ogilvy Health's growth starting 26 July Ogilvy Health has announced that health industry leader Kim Johnson has been...

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Industry News

Keith Cartwright launches a new WPP-backed agency

Anisha Kapoor

June 4, 2020June 13, 2023

Keith Cartwright launches Cartwright Agency who has begun working with P&G, Facebook and LVMH Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of Saturday...

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Industry News

WPP Verticurl agency achieves global Marketo Engage specialisation

Anisha Kapoor

May 13, 2020May 13, 2020

Verticurl, WPP Marketo Engage agency and Adobe Platinum Partner, announces the achievement of Marketo Engage specialisation across the Americas, Europe, and Asia, thus making it...

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Advertising Industry Marketing

Kantar acquires Mavens of London to expand digital consultancy offering

Anisha Kapoor

March 16, 2020

Mavens optimise performances of digital environments, SEO, search and content strategies Mavens team complements the offer within Kantar Analytics Practice, which combines Kantar’s unique understanding of...

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Branding Industry

Kantar and WPP announce winners of 2020 BrandZ LatAm

Anisha Kapoor

March 12, 2020

Kantar announce Latin America retail win at 2020 BrandZ Top 50 Most Valuable Brands With an overall brand value increase of 38%, the Latin American...

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Advertising Industry Marketing

Ogilvy brings on Drew Warren as Executive Vice President for IHG

Anisha Kapoor

March 10, 2020

Ogilvy has hired Drew Warren from Ketchum, where he has worked for the past ten years most recently as Senior Vice President and marketplace leader...

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Advertising Industry Marketing

WPP acquires data science company Sandtable boosting capabilities

Anisha Kapoor

March 10, 2020

WPP's GroupM acquires Sandtable, the data science company specialises in behavioural analytics and advanced simulations Sandtable is pioneering the use of simulations to understand human...

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Marketing News

WPP acquires marketing technology consultancy XumaK

Anisha Kapoor

February 13, 2020

WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognised expert in implementing performance-driven commerce solutions. A...

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Advertising Industry

WPP hires Adrianne Smith as first Global Director of Inclusion and Diversity

Anisha Kapoor

January 6, 2020

WPP gets Adrianne Smith to create inclusive and diverse environment for all employees WPP has hired Adrianne Smith as Global Director of Inclusion and Diversity,...

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Advertising Industry

WPP appoints John Rogers as Chief Financial Officer

Anisha Kapoor

October 3, 2019

WPP has announced the appointment of John Rogers as Chief Financial Officer. John is currently Chief Executive Officer of Sainsbury’s Argos, where he has overseen...

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Advertising Industry

WPP appoints Keith Weed to the Board

Anisha Kapoor

September 19, 2019

WPP today announced the appointment of Keith Weed to the Board as a non-Executive Director. Keith was named the World’s Most Influential Chief Marketing Officer...