Videos Archives | World Branding Forum

Read Time:1 Minute, 27 Second

The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

Read Time:1 Minute, 34 Second

Branding Campaigns Featured News Videos

UGG for Men Does Autumn with Vic Mensa to Boot

Olivia Pearce

November 4, 2016November 4, 2016

The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

Read Time:1 Minute, 33 Second

Advertising Featured News

Johnnie Walker Joins Wilmer Valderrama at the Border

Joshua Hughes

November 2, 2016November 2, 2016

Johnnie Walker partners with Wilmer Valderrama to add heritage stories carved on the Mexico border to its Keep Walking America push. Johnnie Walker recently partnered...

Read Time:1 Minute, 30 Second

Advertising Featured News Videos

Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

Read Time:1 Minute, 22 Second

Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

Read Time:1 Minute, 12 Second

Advertising Featured News Videos

BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

Read Time:2 Minute, 21 Second

Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...

Read Time:49 Second

Advertising Featured News Videos

TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

Read Time:1 Minute, 31 Second

Branding Featured News Videos

Avon Secures Anew Deal with Kim Nichols

Olivia Pearce

October 27, 2016October 27, 2016

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...

Read Time:1 Minute, 26 Second

IBM Reimagines Education with Pearson Partnership

Thomas Ng

October 27, 2016October 27, 2016

Equipping instructors with key insights, the IBM alliance helps one better manage courses and flags students needing extra assistance. IBM and Pearson have entered into a...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...