TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment.

Fitness technology brand, TomTom Sports, has rolled out an advertising campaign titled Get Going to spotlight its sports wearables. Developed by creative shop, Pool Worldwide, the push spans global markets and includes television, cinema, print, digital, and out-of-home elements.

The premiere marks a significant milestone for the Amsterdam-based group owned by TomTom, in relation to its consumer business, and supports its newly released fitness tracking offering. As depicted in the campaign’s main spot, the overall marketing exercise is designed to inspire people to move.

“We are claiming a unique space in the world of sports, and are not here to shout at you to beat the impossible. Let other sports brands do that. We want to be the brand that inspires people to get going and take that first step,” said Patrick Stal, Vice President of Marketing at TomTom Sports.

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