BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print.

Fashion footwear group, BearPaw, has launched its inaugural television campaign. To extend its footprint across the United States, the marque has released commercials across several networks for women with families, including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark, and Freeform.

The advertising push seeks to elevate the group’s visibility, aid in its long-term brand building, and accumulate a larger core audience.  The broadcast effort will air during the holiday shopping timeframe, with additional support from national magazines such as Marie ClaireInStyle, and Glamour.

For increased mileage, BearPaw will align with key bloggers and influencers to establish an ongoing relationship with the campaign’s target audience—women aged between 25 and 49. The first spot features ambassador, Erika Frances, as the quintessential modern mum, wife, and photographer.

Themed Live Life Comfortably, the exercise celebrates sustainability and feeling great on a budget. The boot-making specialist expects to add a print component to the initiative, with advertisements set to debut across titles such as Popsugar, Refiney29Footwear News, and Earnshaw’s in 2017.

“Over the last couple of years, our evolution has been extraordinary. With the company’s recent growth in the footwear and apparel markets, now is the perfect time to bring the brand’s core messaging of comfort, style, and affordability to a wider audience,” said John Pierce, President of BearPaw.

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