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The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois.
UGG for Men has launched a fall campaign featuring Vic Mensa in line with its partnership with Footaction, an American apparel and footwear retailer. The advertising push captures the artiste’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois.
Beginning in November, a curated selection from the aforementioned Deckers Brands portfolio will be added to the roster of notable brands sold at Footaction stores and online. In the creative, Mensa offers a glimpse into his life by curating several personal locations including CRC Studios.
The star cued up the effort by enlisting tour photographer, Jake Osmun, and personal style consultant Zoe Costello. Fans can view images from the exercise on both UGG and Footaction’s websites, social media platforms, in-store, via digital media as well as across the latter’s YouTube channel.
The UGG for Men autumn advertising push highlights the Neumel, a fresh twist on the iconic Classic Boot offering the street-ready versatility of a casual lace-up chukka with a low pro sole. Also featured is the Butte, a ruggedly refined utilitarian boot that offers the brand’s signature comfort.
A third style, the Roskoe, a waterproof boot featuring a combination of rich leather and suede with sports duck-toe details. Meanwhile, the Hannen TL makes an appearance with winter-ready features. Footaction will also carry the Harkley, which is the tall iteration of the best-selling Neumel.
“Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG for Men family,” said Alice Hampton, Senior Director of Global PR for UGG.
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