TVC Archives | World Branding Forum

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Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan Following a first round of...

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Sears Comes Out on Top with Everything Under the Tree

Deborah Joy Peter

November 24, 2015September 26, 2023

The advertising push entails an integrated effort across television, radio, online, print, and on-the-ground activation A fan of the festive season, Sears Canada has launched...

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Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

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Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Motel 6 Unlocks Brand to North American Transformation

Joshua Hughes

November 3, 2015November 3, 2015

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

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Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Nespresso Directs Clooney’s Role as US Brand Ambassador

Olivia Pearce

October 30, 2015October 30, 2015

The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Kia Launches Optima Push Featuring NBA’s Blake Griffin

Anisha Kapoor

October 26, 2015October 26, 2015

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

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SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...

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Kraft and Stars Wars Join Forces for Co-branded Campaign

Joshua Hughes

October 19, 2015October 19, 2015

The core components of the execution entails a series of commercials for television as well as a Kraft Star Wars Room FMCG giant, Kraft, has...

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Gillette Shaves Off with Bond Moments Push

Joshua Hughes

October 5, 2015

The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre In line with upcoming...

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Kia Keeps Eye on the Ball with 2016 Sorento Push

Joshua Hughes

October 2, 2015October 2, 2015

The carmaker resurfaces with a second football season for the U.S. market, marking the extension of its marketing campaign for the new look 2016 Sorento CUV...