Technology Archives | World Branding Forum

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By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...

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Featured News Social Media Technology Videos

How A Superstar Launches A New Brand – Cristiano Ronaldo Introduces ROC Live Life Loud

Olivia Pearce

August 5, 2015August 6, 2015

Monster has Partnered with the Soccer Superstar to Come Up With His Own Headphones and Speakers Brand When most people want to launch a new...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Featured News Technology

Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Industry News

Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign

Thomas Ng

July 30, 2015

Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years...

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Featured News Technology

India’s Largest Multiplex Chain, PVR Cinemas, to Install Dolby Atmos in 50 Screens

Thomas Ng

July 29, 2015July 30, 2015

When completed, it will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India PVR Ltd., the largest multiplex...

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Branding Featured News Technology Videos

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Industry News Technology

Unilever China Forms Strategic Partnership With Alibaba Group to Enhance Consumer Reach Across China

Thomas Ng

July 20, 2015

The collaboration includes Alibaba’s Blue Star programme, which will help protect Unilever’s brand and combat counterfeit goods to protect consumers Alibaba Group and Unilever China...

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Featured News Technology

Groupon Moves into Food Ordering and Delivery Business via Acquisition of OrderUp

Thomas Ng

July 17, 2015

Brand expands current local food and drink business into new high growth category Groupon has acquired OrderUp, an on-demand online and mobile food ordering and...

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Featured News Technology

Apple Updates iPod with New Colours, A8 Chip, 8 Megapixel iSight Camera & Apple Music

Joshua Hughes

July 16, 2015July 16, 2015

Apple has introduced it's next version of the iPod, and unveiled a new lineup of colours for all models, including space gray, silver, gold, pink...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Advertising News

HookLogic Native Ads Poised to Surpass $100 Million in Sales This Year

Thomas Ng

July 15, 2015July 15, 2015

Performance marketing company experiences rapid acceleration in mobile commerce and international footprint HookLogic, a leader in performance marketing for brands, says that it expects to...