Cynthia Ashworth has joined DocuSign as Vice President of Brand & Messaging, reporting to Chief Marketing Officer, Brad Brooks. Ashworth joins DocuSign following four years at Univision where she served as Senior Vice President of Integrated Marketing, leading sales, marketing and branded entertainment for all of the company’s media brands.
“DocuSign has a powerful brand that is near universally loved by customers and users alike for helping them transact business, secure approvals and get signatures on anything, anytime, anywhere, on any device – from parent permission slips to SMB contracts to the largest enterprise deals in the world,” said Ashworth. “I’m thrilled to be guiding the next phase of DocuSign’s brand experience as the global standard for Digital Transaction Management.”
Prior to Univision, Ashworth served as Vice President of Consumer Engagement at Dunkin’ Donuts where she led creative, media and digital innovation to support sales at the brand’s 6,000+ US restaurants. Previously, she held leadership roles at The Oxygen Network and creative agency Kirshenbaum Bond + Partners in New York.
“We’re fortunate to have a brand leader of Cynthia’s calibre join the DocuSign team as we accelerate growth of The DocuSign Global Trust Network worldwide,” said Brooks. “Cynthia’s extensive experience developing integrated marketing strategies for consumer and B2B brands makes her a great asset as we look to expand DocuSign’s customer base and deepen brand engagement across all of our audiences.”
