EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

EA SPORTS Real Madrid

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16

Electronic Arts and Real Madrid C.F. have signed a three year partnership that will see EA SPORTS become the exclusive and official videogame partner of one of the world’s most popular football clubs.

“We’re honoured to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA SPORTS. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”

As part of the partnership, EA SPORTS FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players. New player likeness for Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema, and others will enhance the authenticity of the FIFA franchise. Fans will also find out which of their favourite stars rules the virtual pitch when Real Madrid players compete in an exclusive FIFA 16 video game tournament later this season.

The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels.

Real Madrid C.F. join other EA SPORTS partner clubs around the world from top leagues including Spain’s La Liga, the Barclays Premier League in England, the Bundesliga in Germany, and Ligue 1 in France, among others.

FIFA 16 will be available starting September 22, 2015 in North America on Origin on PC, Xbox One, the all-in-one games and entertainment system from Microsoft, Xbox 360 games and entertainment system from Microsoft, PlayStation4 and PlayStation3 computer entertainment systems.