Starwood Archives | World Branding Forum

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The property will feature as a 52-storey hotel offering 289 rooms and suites spanning the first 18 floors and 504 luxury apartments Starwood Hotels &...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...

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Branding Featured News

Starwood Welcomes Adventure into Le Méridien and Westin Experience

Thomas Ng

December 8, 2015December 8, 2015

The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart Starwood Hotels...

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Branding Design Featured News

St. Regis Pulls Out the Red Carpet in Dubai

Thomas Ng

December 2, 2015December 2, 2015

The debut represents its fourth property in the region since launching The St. Regis Saadiyat Island Resort in Abu Dhabi four years ago St. Regis...

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Branding Featured News

Starwood Checks in with Design Hotels to Seal the Deal

Olivia Pearce

December 1, 2015December 1, 2015

Starwood has inked an expanded partnership with Design Hotels, so that the latter joins the group’s stable as the eleventh Starwood brand Starwood Hotels & Resorts...

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Advertising Campaigns Featured News Videos

Westin Hotels’ Better Vacation Days Get Even Better

Joshua Hughes

November 25, 2015November 25, 2015

The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days Westin Hotels & Resorts,...

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Branding Featured News

W Hotels Worldwide Lands on the Shores of Amsterdam

Deborah Joy Peter

October 22, 2015March 22, 2016

The brand has premiered in the Netherlands with the doors of W Amsterdam now open for business W Hotels Worldwide, which is part of Starwood...

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Branding Featured News

Starwood Signs Seven in Africa and Indian Ocean

Joshua Hughes

October 1, 2015October 1, 2015

The new deals are aimed at strengthening its position in Nigeria and Egypt, increasing its presence in Senegal, and penetrating into the markets of Mali,...

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Branding Featured News

Four Points Reaches New High with Upcoming Hotel Launches

Joshua Hughes

September 30, 2015September 30, 2015

Reaching the 200 mark, the Starwood hospitality brand has plans to unveil 12 new properties across America, Turkey, Algeria, Canada, India, Taiwan, and more Boasting the...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...