Sports Archives | World Branding Forum

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Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...

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Featured Marketing News Videos

NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Campaigns Featured News Social Media Videos

DishLatino Honours Hispanics with Sigue Haciéndola

Thomas Ng

February 9, 2017February 9, 2017

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

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Advertising Featured News Videos

Foot Locker Debuts February Brings the Best Campaign

Joshua Hughes

February 7, 2017February 7, 2017

Foot Locker has released the latest spot from its February Brings the Best campaign. Titled Stats, the ad stars NBA's Russell Westbrook. Foot Locker, the...

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Branding Featured Marketing News

Alibaba to Sponsor Olympic Games Through 2028

Olivia Pearce

January 23, 2017January 23, 2017

Previous Venture with Official Olympic Broadcaster Reached 380 Million Viewers on Youku Alibaba Group has agreed to a partnership with the International Olympic Committee (IOC)...

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Design Marketing News

Adidas by Stella McCartney debuts Spring/Summer collection

Joshua Hughes

January 20, 2017

Karlie Kloss, Octavious Freeman and Chelsey Korus Join Adidas Campaign to Seek New Challenges Adidas by Stella McCartney launches its Spring/Summer campaign featuring three female...

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Featured Marketing News

Dentsu Aegis Taps Sports and Entertainment in Canada

Anisha Kapoor

December 7, 2016December 7, 2016

Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment. Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship...

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Advertising Featured News Videos

Bauer Hockey Runs Aim for Greatness Global Push

Joshua Hughes

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Advertising Featured News Videos

PokerStars Ups the Ante with Football’s Cristiano Ronaldo

Joshua Hughes

November 24, 2016November 24, 2016

PokerStars has launched a digital series in line with its #raiseit campaign featuring Cristiano Ronaldo, Dwayne Wade, and 14 videos. PokerStars has released its #raiseit...

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Branding Featured News

Nestlé Milo Inks Global FC Barcelona Sponsorship Deal

Olivia Pearce

November 22, 2016November 22, 2016

Through a newly struck partnership with FC Barcelona, Nestlé Milo will serve as an official sponsor of the club for the next four years. The...

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Featured Marketing News

Solace Signs On as an Alpine Canada Gold Partner

Deborah Joy Peter

November 8, 2016November 8, 2016

Solace will support strategic research and innovation projects to give Alpine Canada athletes and coaches data they can analyse and apply. Alpine Canada has entered into...

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Goodyear Signs On with Pro Football Hall of Fame

Thomas Ng

October 31, 2016October 31, 2016

Goodyear will share Blimpworthy stories through Hall of Famers, with a focus on the moments in time which transformed their careers. Tyre giant, Goodyear has...