The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game—and their favourite toaster pastries—when the Miami Hurricanes and the Iowa State Cyclones kick off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.
Topgolf and Topgolf Callaway Brands Corp have launched the golf equipment website, Topgolf Shop, geared toward providing beginners and off-course players with a simple way to purchase entry-level golf equipment.
Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.
Liv Cycling has launched a global push across multiple international markets to celebrate women everywhere and their passion for biking.
Red Roof is catering to a new traveller segment of fringe sports fans with affordable lodging and a cornhole-inspired marketing campaign.
