Retail Archives | World Branding Forum

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In addition to integrating the Klarna Pay in 4 option on macys.com, Macy’s Inc. becomes an investor in Klarna Klarna, the global payments and shopping...

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Marketing

Glossier comes to London

Joshua Hughes

November 22, 2019

Glossier, the American make-up and skincare brand, is opening a pop up store in Covent Garden, London. The brand has gained cult status since launching...

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Advertising Marketing

Boots launch Bootiques to encourage Christmas spenders

Joshua Hughes

November 11, 2019November 11, 2019

Boots have launched a marketing campaign to launch Bootiques in a bid to encourage Christmas shoppers to buy their gifts with the retailer this year....

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General

M&S launches Christmas jumpers ad

Joshua Hughes

November 8, 2019

M&S have launched a campaign pushing Christmas jumpers, their biggest commercial category, instead of using celebrities to advertise the brand. The new Christmas advert is...

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Advertising

Silence the critics ad launched by IKEA for Christmas

Joshua Hughes

November 8, 2019

IKEA have launched their very first Christmas advert, Silence the critics, set to a grime soundtrack, encouraging people to defy ‘home shame’ when having guests...

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General

Aldi team up with Robbie Williams for Christmas

Joshua Hughes

November 7, 2019

Aldi have teamed up with Robbie Williams for their Christmas advert this year, as well as bringing back Kevin the carrot and his family for...

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Advertising Social Media Videos

Google introduces shopping ads to YouTube

Joshua Hughes

November 6, 2019

YouTube, owned by Google, will be introducing shopping adverts in time for Christmas this year. The adverts will allow brands to show their products and...

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Industry News

HMV to revive UK high street

Anisha Kapoor

October 11, 2019October 11, 2019

HMV hopes to revive the UK high street with the opening of the biggest music and movie store in Birmingham. The HMV Vault will house...

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Branding

Sainsbury’s Nectar gets a brand refresh

Olivia Pearce

October 2, 2019

Nectar by Sainsbury’s has been given a brand refresh with a new app and website being launched. Following successful trials for their loyalty card scheme...

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Marketing Social Media Technology

Instagram launch product notifications

Thomas Ng

October 1, 2019

Instagram launch product notifications in a new update, allowing brands to promote new products, and users to set up notifications for when they launch. The...

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Marketing

Debenhams invest £3 million in marketing campaign

Joshua Hughes

September 26, 2019

Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

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Industry Marketing

Kristof Fahy joins Moonpig

Anisha Kapoor

September 20, 2019October 29, 2019

Kristof Fahy is joining card retailer Moonpig as their new chief marketing officer. Having worked previously at Hostelworld, Telegraph, William Hill and most recently Checkatrade.com,...