Boots have launched a marketing campaign to launch Bootiques in a bid to encourage Christmas shoppers to buy their gifts with the retailer this year.
The campaign features an advert that begs the age-old questions – where can you go to buy all your Christmas gifts in one place. Boots say they are the answer with the tagline #GiftLikeYouGetThem.
From vegans, to fitness freaks, teenagers to the sleep-deprived, Boots want consumers to know they have something for everyone, as they launch hundreds of individual ‘Bootiques’ with curated gift ideas for all types of people.
Marketing director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift.
“People’s ever-changing passions and interests can make it tough to buy for them at Christmas.
“We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges.”