Aldi have teamed up with Robbie Williams for their Christmas advert this year, as well as bringing back Kevin the carrot and his family for the fourth year running. 

The advert features Robbie Williams as a carrot singing an altered version of his famous track ‘Let me entertain you’, with lyrics about mince pies, reindeer and sprouts. The ‘greatest showman’ spectacle is the backdrop for the ad, with Kevin the carrot coming up against his nemesis, the Leafy Blinders, Birmingham’s brussel sprout gang. 

The advert ends with the tag line, ‘Put on an amazing show this Christmas.’ 

Sean McGinty, marketing director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks.

“Kevin’s popularity grows every year and he’s becoming something of a national treasure!”

The advert is due to air tonight at 5.30pm.

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