Research Archives | World Branding Forum

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National Geographic launches the Wildlife Intelligence Project, empowers three National Geographic Explorers to delve deep into animal cognition and behaviour.

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News Technology

Apple to launch health Research app

Thomas Ng

November 15, 2019

Apple announced yesterday that they will be rolling out a Research app allowing consumers to contribute to health research in the US. The three studies,...

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Branding

YouGov names Netflix top brand amongst millennials

Olivia Pearce

October 11, 2019

YouGov have named Netflix as the number one brand according to millenials following new research. As the most talked about brand scoring 80.2, the streaming...

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Campaigns Featured News Videos

Dove Elevates Hair with Kelly Rowland’s Crown

Anisha Kapoor

February 6, 2019February 7, 2019

Dove has joined forces with Kelly Rowland to support young girls and celebrate hair confidence with a power anthem dubbed Crown. Dove has partnered with...

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Featured Marketing News

BMF Reveals Name Change and Key Milestones

Anisha Kapoor

January 10, 2019January 25, 2019

Integrated experiential marketing firm, BMF, is celebrating its fifteenth year in the industry with a rebrand and several major successes. BMF is commemorating its fifteenth-year...

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Branding Featured News Videos

Avon Rejects Violence and Inspires Change

Olivia Pearce

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

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Merck Drives Embracing Carers Movement

Thomas Ng

November 26, 2018November 27, 2018

Merck has created a new campaign in line with its Embracing Carers platform to help carers in the UK recognise their role and get support....

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Advertising Featured News Videos

Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Campaigns Featured News Videos

Burger King Goes Bun in the Night for Halloween

Deborah Joy Peter

October 25, 2018October 25, 2018

Burger King has introduced a new quarter-pound flamed-grilled beef sandwich. The Nightmare King is clinically-proven to cause nightmares. Burger King is adding a spooky twist...

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Pantene Washes Off the Stink of Bad Hair Days

Thomas Ng

October 11, 2018September 18, 2019

Pantene has initiated 14-Day Challenge on social media—a digital initiative welcoming the change from #BadHairDay to #GreatHairDay. Pantene has rolled out 14-Day Challenge, a social media...

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Campaigns Featured News Videos

Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

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Featured Marketing News

Papa John’s Rolls Out Gluten-Free Crust in the US

Anisha Kapoor

August 7, 2017August 7, 2017

Following a pilot study run in five cities, Papa John's has introduced its gluten-free crust made from ancient grains across the United States. Papa John's...