YouGov names Netflix top brand amongst millennials


YouGov have named Netflix as the number one brand according to millenials following new research. 

As the most talked about brand scoring 80.2, the streaming service is way ahead of AirBnB who holds the number two spot with a score of 72.9.

The YouGov’s Next Gen rankings are determined by the most positively talked about brands amongst 18 to 34 year olds. 

AirBnB is followed closely by McDonalds, Instagram and Monzo coming in at number 5. 

The full rankings can be found here.