Rebranding Archives | World Branding Forum

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Currently trading as ResponseSource, activation of the new name enables consolidation between the London brand and its services South London based media group, DWPub, has changed...

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Design Marketing News

White Owl Cigars Lights Up Over Brand Makeover

Anisha Kapoor

November 19, 2015November 19, 2015

The facelift encompasses a redesign of the brand’s logo, packaging, point-of-sale, and website to emphasise its heritage and innovation White Owl Cigars has officially activated...

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Branding Marketing News

Spring Metrics Rebrands to Support Global Expansion

Anisha Kapoor

October 30, 2015October 30, 2015

The firm has launched its new brand in line with its continued growth across the North American hospitality landscape, with plans to go beyond Marketing technology...

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Advertising Campaigns News

RSM UK Launches Nationwide Campaign to Announce Rebrand

Joshua Hughes

October 28, 2015March 22, 2016

The media push debuts the marque’s new branding from its previous Baker Tilly trademark using outdoor, digital, and print advertising Media Agency Group has launched a latest...

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Advertising Campaigns Featured News Videos

McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

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Branding Marketing News

Hanson Solidifies Foundation with Rebrand to Forterra

Anisha Kapoor

October 16, 2015October 16, 2015

The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...

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Branding Marketing News

Omnitracs Redefines Brand with New Corporate Identity

Anisha Kapoor

September 28, 2015September 28, 2015

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite Global...

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Branding Marketing News Technology

The Reader’s Digest Association Rewrites History with New Name

Thomas Ng

September 28, 2015September 28, 2015

A brand nearly a century old, the media juggernaut has unveiled a new corporate name and website under which all of its brands will be...

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Design Featured News

Sheraton Hotels & Resorts Reveals New Visual Identity with Re-Designed Website

Olivia Pearce

July 15, 2015April 20, 2023

Starwood's Largest and Most Global Brand, Sheraton's Website Features Elevated Design, Engaging Content and Enhanced Functionality Sheraton Hotels & Resorts, part of Starwood Hotels &...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

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Design News

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Joshua Hughes

July 6, 2015July 6, 2015

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good Health...

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Advertising Branding Design Featured Industry News Public Relations

Publicis Worldwide Launches New Logo; New Design Pays Homage to Original Logo by Founder

Anisha Kapoor

June 11, 2015July 4, 2023

New logo reflects heritage of legendary founder and leader Marcel Bleustein-Blanchet while encompassing 'Lead The Change' philosophy of Publicis Worldwide. Publicis Worldwide is launching a...