Print Archives | World Branding Forum

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BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

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TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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Branding Campaigns Featured News

Baby Magic Shines the Spotlight on Millennial Dads

Olivia Pearce

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

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UGG Turns Fall into Print with Rachel Zoe Lookbook

Deborah Joy Peter

October 12, 2016October 12, 2016

Designed to inspire, the UGG lookbook showcases the versatile ways in which the line can be worked into everyday ensembles. UGG has partnered with famed...

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Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

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Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

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Jockey Promotes Self Expression with #ShowEm

Joshua Hughes

June 10, 2016July 5, 2016

The Jockey push debuts with three heroes proudly clad in the brand’s underwear who will appear in a series of personal videos and portraits. Global underwear...

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Groupon Sells Experiences with New Ad Campaign

Joshua Hughes

May 23, 2016May 23, 2016

The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

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Branding Campaigns Featured News

Sam Edelman Steps into Spring with Kelly Klein

Olivia Pearce

February 16, 2016February 16, 2016

The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...

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Santa Margherita Elevates Wines with Major Push

Joshua Hughes

February 16, 2016February 16, 2016

Apart from cable networks, the campaign’s ads will feature across various consumer and trade publications throughout the year Santa Margherita has launched a new advertising...