P&G Archives | World Branding Forum

Read Time:2 Minute, 9 Second

Pampers latest innovation is designed to protect sleep and promote healthy development Pampers, the brand trusted to be the #1 choice of US hospitals for...

Read Time:2 Minute, 8 Second

Branding Featured News

Procter & Gamble announces a new commitment to be carbon neutral

Olivia Pearce

July 24, 2020

Procter & Gamble goes beyond its existing Science Based Target of reducing greenhouse gas emissions by 50% by additionally advancing a portfolio of natural climate...

Read Time:1 Minute, 2 Second

Campaigns Featured News

Procter & Gamble commemorates Pride Month with Grey New York

Olivia Pearce

June 22, 2020

Grey New York creates "The Pause" with Procter & Gamble to encourage people to #LeadWithLove Procter & Gamble, an American multinational consumer goods corporation, once...

Read Time:1 Minute, 21 Second

Advertising Featured News

Bounty and Twitch prepare gaming battle stations for messy moves

Joshua Hughes

June 15, 2020June 15, 2020

Twitch streamers join forces with Bounty, the quicker picker-upper because messes aren’t limited to the kitchen Bounty partners Twitch for every gamer out there. Every...

Read Time:2 Minute, 33 Second

Industry News

Keith Cartwright launches a new WPP-backed agency

Anisha Kapoor

June 4, 2020June 13, 2023

Keith Cartwright launches Cartwright Agency who has begun working with P&G, Facebook and LVMH Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of Saturday...

Read Time:2 Minute, 42 Second

Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

Read Time:1 Minute, 57 Second

Campaigns Featured News

P&G teams up with TikTok It Girl for the Distance Dance campaign

Eliza Jane

April 8, 2020

The P&G campaign is set to help organisations who are serving the populations affected by the coronavirus pandemic Procter & Gamble (P&G), an American multinational...

Read Time:2 Minute, 35 Second

Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

Read Time:3 Minute, 29 Second

Campaigns Featured News

Secret Deodorant “All Strength, No Sweat” celebrates personal strength

Olivia Pearce

January 6, 2020

Secret Deodorant spot uses custom-made anthem by Grammy-nominee Jessie Reyez and features actress Camila Mendes, Olympic Gold Medalist Swin Cash and others Secret Deodorant debuted...

Read Time:1 Minute, 2 Second

Advertising Featured Marketing News

Pantene launches Power of Grey campaign

Joshua Hughes

July 29, 2019July 29, 2019

Pantene, owned by Procter & Gamble (P&G) have launched a new campaign, Power of Grey, to encourage people to embrace grey hair. The new campaign...

Advertising Branding Campaigns Design

P&G to change Fairy to Fair

Olivia Pearce

July 5, 2019July 5, 2019

Fairy will be re-branded 'Fair' in support of Pride and the LGBTQ+ movement this month. The campaign will feature the name change as well a...

Read Time:1 Minute, 7 Second

Advertising Branding Campaigns Featured News Videos

P&G launches new ad ‘The Look’

Joshua Hughes

June 27, 2019June 27, 2019

Following on from the success of last year’s film ‘The Talk’, P&G (Procter & Gamble) have launched ‘The Look’, another film addressing racial issues in...