Partnerships Archives | World Branding Forum

Read Time:1 Minute, 12 Second

In addition to the sponsorship deal, the company will run a sweepstakes throughout the season, beginning 18 February 2016 Schwarzkopf, a portfolio under Henkel Corporation,...

Read Time:1 Minute, 45 Second

Featured Marketing News

Hyatt Hotels Sets Up First Vacation Spot in Nicaragua

Anisha Kapoor

February 11, 2016February 11, 2016

The venue is the second of five Hyatt Place properties slated to roll out in Central America over the next three years Hyatt Hotels has...

Read Time:1 Minute, 33 Second

Branding Featured News

Ford and BraunAbility Debut World’s First Wheelchair Accessible SUV

Olivia Pearce

February 10, 2016February 10, 2016

The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

Read Time:2 Minute, 12 Second

Campaigns Featured News Social Media

Kohl’s Heads to the Oscars with #AllTheGoodStuff

Thomas Ng

February 10, 2016February 10, 2016

The digital campaign in play is set to feature the marque’s expansive product assortment across the home, beauty, and fashion categories Kohl’s has signed on as...

Read Time:2 Minute, 25 Second

Advertising Featured News Videos

Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

Read Time:1 Minute, 17 Second

Branding Featured News

British Airways Scales Up with Stansted Flights

Olivia Pearce

February 9, 2016February 9, 2016

From 28 May 2016, the aviation giant is set to launch trips to the popular holiday sunspots of Faro, Malaga, Palma, and Ibiza British Airways...

Read Time:1 Minute, 55 Second

Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...

Read Time:2 Minute, 0 Second

Advertising Featured News

Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

February 5, 2016February 5, 2016

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

Read Time:1 Minute, 25 Second

Branding Campaigns Featured News

Bridgestone and the NFL Renew Sponsorship Deal

Olivia Pearce

February 5, 2016February 5, 2016

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

Read Time:1 Minute, 25 Second

Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

Read Time:1 Minute, 31 Second

Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...