OOH Archives | World Branding Forum

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Yoghurt brand The Collective has unveiled refreshed packaging across its entire range. The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and...

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Campaigns Featured News

IKEA launches ‘Fortune Favours the Frugal’ sustainability campaign

Olivia Pearce

January 5, 2021January 5, 2021

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

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Toyota Reveals 2020 Corolla with Major Push

Joshua Hughes

April 15, 2019April 15, 2019

Toyota has launched a creative campaign around its 2020 Corolla, with Saatchi & Saatchi, Burrell Communications, and its other agencies.

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Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

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Featured Industry News

Choice Hotels Hands McKinney Creative Remit

Anisha Kapoor

January 8, 2019January 8, 2019

Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Featured Marketing News

Beautycounter Dials in New York City Clean-Up

Anisha Kapoor

November 21, 2018November 21, 2018

Beautycounter is opening its first retail store on Prince Street in New York City, with a marketing campaign scheduled to roll out locally. Cosmetics group,...

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Campaigns Featured News Videos

SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Advertising Featured News Videos

Lexus Spreads December to Remember Cheer

Joshua Hughes

November 13, 2018November 13, 2018

Lexus has kick-started its 2018 December to Remember initiative. The campaign features three primary adverts for several key markets. For the nineteenth year in a row,...

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Advertising Featured News Videos

Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

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NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...